CMC CONNECT LLP Unveils Visionary Theme 'INFUSION: Growth 2025

CMC CONNECT LLP Unveils Visionary Theme ‘INFUSION: Growth 2025

By journalist Cabal News

CMC CONNECT LLP (Perception Consulting), Nigeria’s foremost perception consulting firm and a leader in the public relations industry, has introduced its 2025 corporate theme:

INFUSION: Growth 2025

This new theme signifies the firm’s commitment to innovation, strategic excellence, and delivering impactful solutions that elevate the public relations field in Nigeria and beyond.

The launch of this theme marks a significant milestone in the firm’s journey, following the success of the GAME CHANGER UNLEASH 2.0 initiative last year, which resulted in impressive achievements in 2024.

During the year, CMC CONNECT LLP secured numerous high-profile clients, including the British Council Nigeria, IHS Towers Nigeria, Digital Jewels Africa, ipNX, and IPRFZ. The firm also celebrated its 32nd anniversary, commemorating its significant contributions to Africa’s largest economy.

During the unveiling event, Lead Partner, Mr. Yomi Badejo-Okusanya, emphasized the importance of embracing innovation and strategic adaptability in today’s dynamic industry.

L-R: Partner Public Affairs, Adetola Odusote; Managing partner, Raheem Olabode; Lead Partner, Yomi Badejo-Okusanya; Associate Senior Consultant Brands and Corporate, Omobolanle Ayejuni and Associate Senior Consultant, Business Transformation and Acceleration, all of CMC Connect LLP (Perception Consulting) during the launch of the 2025 theme, “INFUSION: Growth 2025,” held at their office at 88B Oduduwa Crescent, Ikeja GRA, on January 27, 2025.

He said, “As a leading PR and strategic communications firm in Nigeria, adopting ‘INFUSION’ is vital for maintaining our competitiveness, innovation, and impact.”

Mr. Badejo-Okusanya highlighted the organization’s vision of integrating creativity, strategy, and innovation to drive sustainable growth. “The unveiling of ‘INFUSION: Growth 2025’ is not just a theme; it represents our commitment to redefining public relations through innovation, creativity, and strategic collaborations.

As we celebrate 33 years of excellence, we remain dedicated to fostering growth for our clients, our industry, and society at large.”

He also stressed the agency’s resilience and ability to adapt to the changing dynamics of the marketplace, which has been crucial in maintaining its leadership position in the industry.

“With our core values of INNOVATION, ENTERPRISE, and FUN, and our overarching vision of building trust among all stakeholders, particularly our clients, we are poised to maintain our leadership position in West Africa.

The core of our strategy for the year is ‘INFUSION’—a theme that reflects our dedication to embedding innovation, strategic intent, and excellence into every aspect of our operations,” Badejo-Okusanya added.

CMC CONNECT LLP was honored with two prestigious awards at the 2024 Lagos Public Relations Industry Gala and Awards (LaPRIGA): PR Agency of the Year and Model Agency of All Time, the latter for the second consecutive year.

These accolades underscore the firm’s unwavering dedication to delivering data-driven campaigns and setting industry standards.

As CMC CONNECT LLP embarks on this exciting new chapter, the firm invites its clients, partners, and stakeholders to join in shaping the future of public relations in Nigeria and beyond.